Purpose-Based Global Marketing

Posted by Bikhin7 Thursday, July 30, 2009

Jim Stengel (pictured), a former global marketing officer for Procter & Gamble who retired from his post last fall,, has started his own firm, The Jim Stengel Company, LLC. The firm focuses on “purpose-based marketing." He plans to consult, author a book and serve an advisory role to MarketShare Partners.

He knows a thing or two about global marketing. Check out his site.

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