As exports declined, China's Alibaba.com came up with a strategy to make its service a lot more affordable.

A lesson for us all is in this story: How to position your business now for when exports recover.

Read more here.

Photo: (from left to right) Paul Chow, Chief Executive of HKEx; David Wei, CEO of Alibaba.com; Jack Ma, CEO of Alibaba Group; and Ron Arculli, Chairman of HKEx -- back when Alibaba.com commenced trading on the HKEx.