That's a quote from John Yunker, Global By Design and it's one of his three rules of global gateway design. Good stuff.

John Yunker at Global by Design elaborates on the difference between using Bing (owned by Microsoft) versus Google on a simple search string translation of the words: "I love you."

Read more here.

Why not just go straight to: Bing translator?
Or how about Google translator?

Full disclosure: I'm a HUGE Google fan (no affiliation whatsoever). John is a Microsoft program manager and co-founder of Byte Level Research.