To work the world with your site, Karen E. Klein at BusinessWeek offers these tips:

Attract International Clients to Your Web Site

I am a small exporter in China, and I have been deeply depressed because of the financial crisis. Please give me your advice about how to survive in this difficult time for small business owners, especially Chinese facing the downturn of the exporting market. ~ D.L., Dalian, China

Read BusinessWeek columnist Karen Klein's response here.

And I add: You can't cut your way to prosperity. Start innovating, get lean and look for and seize opportunities wherever in the world it makes sense (like an economy that is "open for business"). When things pick up, explore more options here.