Fast-food in China and it's expected to increase by 10% this year as the middle class in that country grows.
Read how McDonald's plans to nearly double the number of Golden Arches locations in that highly coveted market.
McDonald's Seeks a Chinese Fortune
Related article here: McDonald's to Double Restaurants in China
Interesting sidenote!
Posted by: Global Small Business
Showing posts with label McDonald's. Show all posts
Showing posts with label McDonald's. Show all posts
Here's my latest contribution over at the OPEN Forum by American Express. It's entitled, "McDonald's: Local Footprint, Global Reach."
Key objective: To understand how effective the concept of local footprint, global reach can be in developing a successful global strategy for a company.
Favorite part: By surfing online, you can check out the Golden Arches in different parts of the world to see the differences in culture, food offerings and technology.
Take a look. And if you like what you see, click on the Found It Useful button. It helps me determine whether I am doing a good job or not with my posts. Many thanks.