In Midwest, U.S.A., we are fortunate to have the Food Export Association which is a non-profit organization that promotes the export of food and agricultural products from the midwestern region of the United States.
The organization has been helping exporters of midwestern food and agricultural products sell their products overseas since 1969, when it was first created as a cooperative effort between 12 midwestern state agricultural promotion agencies and the United States Department of Agriculture’s Foreign Agricultural Service (FAS -- excellent resource).
If you are not familiar with the Food Export Association, you should be. Overlook the notion that you may not be based in Midwest, U.S.A. for you can still learn a lot about producing, selling, buying and marketing food products by visiting the website and downloading a couple of past Global Food Marketing newsletters (PDF files). Here are a few:
How do you go beyond the basic online presence to attract international customers? Case in point: If you live in Barcelona (which I am sure many of you do!) and wish to travel to the Midwest to get an idea of what a USA farm is like, which of the following would you aspire to visit assuming both farms produce similar items and are close in proximity?
CORNFIELD NO. 1:
CORNFIELD NO. 2:
These pictures represent exactly how you set yourself apart (online) in the global marketplace. Think No. 1, Richardson's Farm Corn Maze, is going to go unnoticed for long? I doubt it because they understand the difference between ordinary and EXTRAordinary! And with it comes lots of hard work, exceptional marketing and bold creativity.
Richardson has put in the sweat equity to declare they have the World's Largest Corn Maze!
What are you doing to carve your spot online as "the world's best xxx?" Will we find you?
