Going global from day one, OleOle is a start-up founded by an American with a Chief Technology Officer who is a New Zealand resident. Much of OleOle's technology development is done in its New Zealand office.

The product is a social media platform for football (also known as soccer in the United States and New Zealand), with 10 language versions.

It began development in 2006, opened as a public beta in 2007 and officially launched in April this year.