Why is it so hard to learn a foreign language?

Learning a language sometimes seems as difficult as dieting. The solution is to figure out how to stay interested after the novelty wears off.

For an option, go here.

What was he thinking when Tom Adams, CEO (37), chose to take Rosetta Stone public in April during the worst downturn in recent memory?

Since 2003, the company has grown from a small, family-owned business with $10 million in annual revenue and 90 full-time employees into a 1,200-employee operation with first-quarter revenue this year of $50.3 million.

Rosetta Stone’s shares have recently traded above $27 (shares went out initially above the estimated range of $15 to $17 and raising $112.5 million). The wildly successful offering sent a message of good news worldwide for privately owned companies.

Did Tom Adams take a calculated risk? Find out here where Lora Kolodny with The New York Times recently spoke with Mr. Adams about his decision.

Original entry about about Rosetta Stone and its interest to grow global can be found here (4/23/09).

It goes to show you how important speaking more than one language is to our world (growth potential appears to be enormous). The Arlington, VA-based language instruction company, Rosetta Stone, saw its share prices soar last week in its debut on the New York Stock Exchange.

As reported in the WSJ on Friday, April 17:

"We have a real opportunity to grow globally," said Rosetta Chief Executive Tom Adams after the stock began trading.

Read more here.