Step aside BEMs (big emerging markets), and instead, let's take a look at RDEs (rapidly developing economies) -- an important growth engine for many multinationals.

Is there a difference between BEMS and RDEs? In my due diligence for this post, I discovered BusinessWeek's article, "In Recession, Focus on Emerging Markets," and I'm still unclear as to which countries are identified as RDEs. Could RDEs really be BRIC countries under a new guise?

BCG (Boston Consulting Group), through its globalization arm, claims to know a thing or two about these RDEs (perhaps they will make the distinction for us):

BCG’s Global Advantage practice helps clients achieve global competitive advantage by capturing opportunities arising in and from the RDEs. We support both industry leaders from developed countries and fast-growing companies from the RDEs on a wide range of issues.

Check out their ...

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And this may be of interest to you too -- a report from the BCG web site:
The 2009 BCG 100 New Global Challengers

Posted from The Global Small Business Blog

The U.S. will fuel some growth in the coming years through exports to China and emerging markets but what other part of the world will lead the global recovery?

Find out here.

While en route to the World Entrepreneurship Forum in Evian, France, I read about eight different newspapers on the plane. One, the Financial Times, published a great article on Disney on how the studio is finding success in specifically targeting new markets.

One statement caught my eye:

The film’s success (referring to Roadside Romeo -- first animated movie aimed specifically at the Indian market) confirmed what Disney and its rivals in Hollywood have long suspected: Hollywood’s best prospects for growth are in emerging theatrical markets such as India, China and Russia.

And another point that relates to our blog:

“We’ve been very successful with our big global productions, such as Pirates of the Caribbean and National Treasure,” says Mr Reed. “But we think there’s a natural way to supplement these films in areas like China, Russia and India – areas that have built-in film traditions.”

Key takeaway: Tailor your message to the market.

Read the entire article, "Disney Indian Adventure Rewarded," here.