Television, consumer electronic and white good producer Panasonic Corp., which already has a sizable chunk of Japan's home appliance market, is aggressively pushing into India and Europe by considering local production in those areas to take advantage of lower distribution and manufacturing costs not to mention acquiring a competitive edge in delivery time.

Important Insight

Panasonic sees ...

... emerging markets -- defined by the company as Brazil, India, Russia, China, Vietnam, Mexico, Indonesia, Nigeria, Turkey and the Balkan states -- overtaking North America and Europe as the biggest overseas market for its overall consumer products by 2013.

Read more about this here.

Panasonic sporting some heavy duty innovation.

L'Oreal, the giant luxury cosmetic company, is holding its own revenue-wise in comparison to its competitors such as Estee Lauder Cos. and Procter and Gamble.  In the first half, sales of L'Oreal's products, including Lancome and Kiehl's, plunged 13%. To me, that's not a big dive.

L'Oreal Chief Executive Jean-Paul Agon, with company headquarters based in the outskirts of Paris, shares his business vision for the future on L'Oreal with journalist Christina Passariello of the WSJ.

Biggest takeaway?

WSJ: L'Oréal already has a wide presence in emerging markets. What is left for growth?

Mr. Agon: We are really pushing our acceleration of business in new markets. Even this year, if Western Europe, North America or Japan are tough, the rest of the world is doing very well. China is growing, Brazil is growing, India is growing. And we are also opening up new markets where we were not before. Since the beginning of the year we have opened three new subsidiaries—in Egypt, Pakistan and Kazakhstan.

The internationalization is really doing well. For example, [first-half sales growth in] Brazil is 21%, India is 16%, South Africa is 19%, China is 14%. In a crisis year, when a big country like India or China or Brazil is growing double-digit like this, it's very encouraging.

Read the entire interview here and learn about L'Oreal's anti-crisis strategy.

Photo:  Kate Winslet for Lancome.

Considered the world's leader in luxury goods, LVMH Moët Hennessy Louis Vuitton SA, canceled plans to rent a 10-story building in central Tokyo for a new flagship store. It shows how the global economic downturn has hit Japan, one of the most important markets for the luxury-goods industry.

What struck me is this:

Emerging markets make up about 15% of the luxury-goods sector's overall sales and had in some places been reporting double-digit growth. But as the global financial crisis has knocked down Chinese and Russian stock and property markets, wealthy consumers are under pressure to cut spending.

Japan, meanwhile, makes up 12% of the luxury sector's global sales of €175 billion ($240 billion), according to a Bain & Co. study released last month. But the Bain study said Japan's luxury sales are expected to decline 7% in 2008, after a 2% decline in 2007. LVMH reported that in the first nine months of 2008 Japan sales were down 7%, as its world-wide sales grew 4.5% in the period to €11.6 billion.

Who would think that emerging markets would be snatching up expensive luxury goods?

Read the entire article here.

Emerging markets are not merely generating economic growth. They are also producing companies that are worth investing in, and that are even starting to take on and beat the best of the developed world’s multinationals.

Find out who they are and where they operate here.

And while you are at it, check out the Economist country profiles to figure out a plan on how to work with these champions.